Preparing for the arrival of a newborn is an exciting time for first-time parents. Choosing décor for the nursery, registering for gifts and picking out possible names are just a few of the many preparations a couple must do before their baby arrives.
Although this is a thrilling time, it can also be an overwhelming one, especially once the baby arrives. Luckily for young parents, your pharmacy is there to help.
Independent community pharmacies, like your own, can be the place for young parents to seek guidance, purchase essentials for their newborn and help them make the transition from the hospital to home.
Not only does tailoring your pharmacy to new parents benefit the families, your pharmacy can benefit, too. Learn how you can generate revenue for your business with these ideas.
Provide educational literature
New and expecting parents do twice as many online searches than non-parents, according to a May 2014 study, Diapers to Diplomas: What’s on the Minds of New Parents, by Google.
Since new parents are already seeking information online, position your pharmacy as the expert source for pre- and post-baby education. Write posts for new parents on your blog, link to relevant articles, videos and tips on your pharmacy’s social media pages and be sure to provide educational literature that new parents can take home with them in your pharmacy.
You could even sell parenting books and literature in your front end, such as providing the popular pregnancy and parenting guide, “What to Expect When You’re Expecting,” or even showcase parenting-related educational brochures at your front register, such as what types of medications are safe for infants.
Stock newborn essentials
If you’re looking to boost front-end sales, stocking products for newborns and young children can be a great way to increase your pharmacy’s front-end profits.
A few staples every new parent will be looking to buy are pacifiers, diapers, medicine droppers, liquid medications and diaper rash cream. Stocking newborn essentials in your front end can help save new parents time. They’ll be able to complete their shopping, while they pick up their own prescriptions from your pharmacy.
Promote your expertise
Let new parents know that you’re happy to help them with questions about front-end products. If a parent has a question about a certain medication or product, your expertise will be able to guide her in the right direction. Had she purchased these items in a grocery store or retail chain, she wouldn’t experience the same personal service your pharmacy has to offer.
Host an informative workshop
Providing unique services to patients is what keeps your pharmacy ahead of the competition.
Host an informative workshop for new parents where you teach safety precautions or give a demonstration on how to administer medicines to infants.
You could even partner with a local physician and offer your pharmacy as a location for weekly breastfeeding or birthing classes.
Give new parent discounts
The arrival of a newborn can be a financially stressful time for any family.
Lessen the burden on your pharmacy’s new parents by offering discounts to new mothers, or creating a weekly promotion on your most popular front-end products purchased by new parents.
Giving discounts to new parents will cultivate loyalty, and ensure that they’ll be coming back to your pharmacy for years to come.
Encourage kids to take their medicine by starting a flavoring service at your pharmacy.
