What if you could manage your pharmacy’s social media, website and marketing emails all in one place?
For many independent community pharmacies, marketing is last on the ‘to-do’ list. This is usually because marketing takes a lot of time. If you don’t have tools to make marketing more efficient, it just doesn’t happen. But marketing—especially online marketing—is essential to stay relevant in today’s crowded marketplace.
“All generations, not just the younger ones, are looking to receive clinical content and updates from their pharmacist through email and social media, along with using a website to quickly answer questions,” said Steven Turkovich, marketing manager, product and analytics at SnapRx, a digital marketing platform for independent pharmacies. “Online marketing is a must-have in order to be successful in today’s competitive marketplace.”
Finding an all-in-one approach
If you had an online marketing tool that was easy-to-use and drove results, would you use it?
SnapRx is an all-in-one marketing solution for independent community pharmacies to easily manage their online marketing efforts. They can create and schedule emails to patients, manage their social media channels, create fully-responsive branded websites and access e-commerce tools and clinically-developed content.
“Our goal is to help pharmacists plan all of their marketing communications in one place by saving time, staying top-of-mind and building meaningful connections with patients within their communities,” Turkovich said.
For the less marketing-savvy owners, managers or pharmacists, the integrated marketing platform is easy-to-use. And, it includes organizational tools, like a planning calendar to easily keep track of the content you’re sharing with patients on Facebook, Twitter and Pinterest. You can even drag-and-drop a pre-created idea or generate your own idea to any date.
“Our entire platform is designed to help maximize marketing efforts while minimizing time investment and online marketing know-how,” Turkovich said.
“While many programs exist to help create and send emails, none are focused on saving time or putting the entire digital marketing mix into one solution,” Turkovich said. “You need to use one program to create emails, another to schedule social posts, and a final one to update your website. The time required is much too high, and that’s where SnapRx is different.”
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The cost to simplify
If your pharmacy has a limited marketing budget, an all-in- one marketing approach can be beneficial.
“Our basic subscription gives pharmacists access to curated clinical content, email marketing, social media management and a dedicated marketing guru,” Turkovich said. “And, our premium subscription includes our powerful website builder.”
Check out the basic and premium subscription options for SnapRx at snap-rx.com.
The benefits of marketing automation
SnapRx differs from other marketing automation tools because it offers pharmacy industry-specific content.
The platform includes a library of content created by health care professionals at the university level and that’s designed to help you market your pharmacy and save time. More than 1,300 professional stock images and graphics are also available for use.
“We provide ready-to-send clinical email and social media templates that allow pharmacists to quickly make any edits with a few clicks,” Turkovich said. “Our website builder uses the same easy drag-and-drop editor.”
SnapRx can reduce the time you spend on marketing and still improve customer engagement for your brand. “We give pharmacists access to email, social, website and e-commerce marketing tools designed to help increase engagement with digital generations,” Turkovich said. “They can see real results with higher engagement on social networks and increased open rates to more prescription refills and front-end sales.”
The platform also provides continual marketing education for its users. “We offer webinars, downloads and weekly email tips focused on marketing for independent pharmacists,” he said.
If you already have a website and social media accounts, you can build on what you’re already doing with SnapRx. “If a pharmacist is already using social media, they can easily link their accounts to SnapRx and start posting online immediately,” Turkovich said. “They’ll quickly see that our pre-created clinical content will save them hours of time. SnapRx makes it easier than ever to stay top-of-mind with patients on social media and through email.”
Getting into e-commerce
Many independent community pharmacies are looking to increase their front-end sales. With
SnapRx, a comprehensive digital marketing platform for independent pharmacies, your pharmacy can get into the world of e-commerce. You’ll be able to:
Sell through email with PayPal.
Turn emails into sales opportunities by integrating with PayPal. You won’t need a full e-commerce website to sell products with this option.
Create an online store with Shopify.
Connect SnapRx to Shopify, an online e-commerce platform, and add a complete online store to your pharmacy’s website. Product and patient information are instantly synced between your SnapRx and Shopify accounts.
Send targeted emails to drive patients to purchase online.
Convert patients into paying customers with highly targeted emails based on purchase history with SnapRx.
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