Whiter teeth are all the rage today. Teeth-whitening products can be found in nearly every retail store and are coveted by people of all ages.
Sure, you carry a selection of toothbrushes and toothpastes. You might even carry travel-sized versions. But have you thought about drilling deeper into this category? While teeth-whitening products are an enormous market, dental care is a vital part of overall health.
Consider some of these facts and stats as you explore an often profitable area.
Chew on gum care
Gum disease is linked to serious diseases like diabetes, dementia, and heart disease, according to Harvard’s Women’s Health Watch. Educate your patients about this overlooked health problem and its importance on their overall well-being. Partner with dentists in your community on a joint educational event. Let these fellow healthcare professionals know what products you carry and ask them for recommendations. Add those products to your assortment.
Wash away germs
Of course, no one wants to have bad breath, but sometimes it’s unavoidable. Mouthwash can improve more serious health problems as well, including gum health and enamel strength. New products addressing such issues are constantly being introduced. You might wander the aisles of your nearest big-box store to discover the latest releases.
Whiter is brighter
Just how big is the teeth-whitening market? A Skyquest research report shows it’s expected to reach more than $10.6 billion by 2030. The report cites increasing consumer focus on oral aesthetics and appearance, growing desire for a better smile, and rising disposable incomes. Simultaneously, advancements in whitening technology and the popularity of celebrity culture has promoted the importance of a perfect smile.
Accordingly, the number of such products is soaring. From January 2023 to May 2024, 360 new oral care products were launched. Roughly 14% had a whitening element. Most products, including OTC whitening strips, include hydrogen peroxide or carbamide peroxide to whiten teeth.
You’d rather get a root canal than miss out on profits, so what are you waiting for? After all, consumers are putting their money where their mouth is.
A Member-Owned Company Serving Independent Pharmacies
PBA Health is dedicated to helping independent pharmacies reach their full potential on the buy-side of their business. Founded and run by pharmacists, PBA Health serves independent pharmacies with group purchasing services, wholesaler contract negotiations, proprietary purchasing tools, and more.
An HDA member, PBA Health operates its own NABP-accredited warehouse with more than 6,000 SKUs, including brands, generics, narcotics CII-CV, cold-storage products, and over-the-counter (OTC) products — offering the lowest prices in the secondary market.
