Your patients’ prescriptions and front-end purchases keep your pharmacy in business. Their recommendations grow your products and services, and their support has built your pharmacy’s reputation in the community.
Your patients help your business every time they step in the pharmacy. Are you showing your appreciation? Here are five business reasons to thank your patients—and some easy ways to do that.
1. Build relationships
Showing thanks enables you to connect with your patients beyond just the transaction. Or, it can be an opportunity to connect with patients who you might not have had a chance to talk with in your store. This can transform your relationships into more care-based and personal ones.
2. Build trust
In order to earn the trust of your patients, you need to show them that you care. Thanking them is a simple, personal way to do this. It will help your patients feel valued, create a two-way relationship, and will open the door for a relationship that’s lasting and built on trust.
3. Build advocates
Going out of your way to thank your patients gives them a customer experience they’ll rave about to their friends. They’ll be excited to talk about the great service and personal care they received in your pharmacy, and those they share it with will be excited to stop in to see for themselves. Word-of-mouth, or, getting others to promote your pharmacy for you, is one of the best ways to market your pharmacy.
4. Build your brand
Do you want to stand out from your competition, and make your pharmacy memorable in the minds of your patients? Taking the time to express your gratitude to individual patients will do this, and will make a lasting impression on them. When they think of your pharmacy, they’ll be reminded of the personal attention you gave them. And that’s the kind of reputation you want to build a brand on.
5. Build your business
Showing thanks is part of a great customer experience, and if you give patients that, they’ll be happy, they’ll be loyal and they’ll look to your pharmacy first for their health and wellness needs. It will put you at the top of your patients’ minds, and being top-of-mind puts you on top of your competition. All of these things can lead to more store traffic and increased sales for your business.
Ways to say thanks
Saying thank you doesn’t have to be time-consuming or expensive, but it does have to be sincere. Here are some easy ways to show your thanks.
• Send a handwritten note
• Give your loyal patients a phone call
• Post a shout-out on social media
• Hand out freebies from your front end
• Offer a discount for your front end
