Hitting your retail sales goals for your independent community pharmacy may have been easier in the last few weeks of peak holiday shopping time.
Patients probably flocked to your pharmacy to grab gift cards to your store or browse your selection of products from local makers. But what will you do post-holiday to keep those sales numbers up? Patients may not be as eager to empty their wallets for post-holiday splurging.
To prevent a slump in your front-end sales in the New Year, and keep patients interested in your front-end products, try a few of these end cap ideas.
1. Holiday clearance end cap
Clear your store of seasonal merchandise to make way for new products.
Discount all holiday items and try to corral them into one end cap. You’ll have more room to stock the non-seasonal items patients need with the cleared off shelf space.
2. Weight loss products end cap
With the New Year, comes New Year’s resolutions. And, for many, getting healthy and into shape is a top priority.
Create an end cap display of weight loss-related items, such as supplements and vitamins, water bottles, protein snacks or hand weights. Educational pamphlets on proper nutritional habits and exercise regimens can also provide a unique touch to the end cap.
Supplying these items can help motivate patients and ensure that your pharmacy is their stop for all of their health and fitness needs.
3. Winter weather end cap
A drop in temperature, snowfall and dangerous ice can be harrowing to your patients’ health this upcoming New Year. Encourage patients to prep for the change in climate by supplying a winter weather end cap in your front end.
Create an end cap display of winter weather essentials, such as rock salt, gloves, flashlights and batteries. Position the end cap so patients can see it when they walk in your front door. That way they’ll be inclined to grab items to prepare for winter weather.
4. Cold and flu end cap
The upcoming winter months are prime time for cold and flu.
Stock an end cap of items that will alleviate the uncomfortable symptoms of colds and the flu. Be sure to include items like facial tissues, vitamin C, nasal decongestant and nasal sprays.
In addition to a prominent cold and flu end cap, use these tips to encourage patients to add-on products to their cold and flu purchases.
5. Valentine’s Day end cap
Start prepping your pharmacy for the next upcoming holiday: Valentine’s Day.
An arrangement of Valentine’s Day themed-items, such as chocolates, candy hearts and cards, can boost sales profits and get people shopping at your pharmacy.
Don’t forget to update the themed signage for your store as well.
6. Smoking cessation end cap
Another New Year’s resolution for many patients is to stop smoking. Help your patients quit by offering a smoking cessation end cap.
Include nicotine patches, gum and lozenges on your end cap. Additionally, provide information about your smoking cessation program and educational brochures with helpful tips for patients interested in quitting smoking.
7. Skin essentials end cap
The colder months mean dry skin. Create an end cap display of personal care items that can help with dry skin, like lip balm, hand lotion and related vitamins, like vitamin E.
Use this post-holiday checklist to get your front end ready for the New Year.
