As patients are increasingly looking for solutions to their health problems that are safe and effective, independent community pharmacies are searching for products that can fill this void.
The wound cleanser from Pure & Clean, a maker of anolyte water products, is an over-the-counter (OTC) non-cytotoxic cleaning and debriding hypochlorous solution that could make a unique addition to your pharmacy’s front end. It’s safe for use on adults, children and even pets, and is a more natural option to add to your wound care and first aid section.
Dr. John Buckner, MD, chief medical officer at Pure & Clean and a general trauma surgeon at CoxHealth in Springfield, Mo., said the product is natural, nontoxic and effective. “I don’t know a pharmacy or consumer demographic that it doesn’t appeal to,” he said.
A non-toxic solution
More patients are looking for all-natural products to use on their bodies today, creating a strong market for products free of harmful chemicals.
“If you can get anything that’s all-natural and nontoxic, people are eating it up,” Dr. Buckner said. “They love the fact that they don’t have to worry about putting something harmful on their children or themselves.”
Dr. Buckner said the chemical used in the Pure & Clean wound cleanser is a naturally-occurring chemical our own white blood cells make when they destroy bacteria. “There’s a natural reaction that occurs in our white blood cells that produces hypochlorous acid and destroys bacteria, fungus and viruses in our bodies when our immune systems are working right,” he said.
A unique front-end addition
The U.S. Food and Drug Administration (FDA) has approved the Pure & Clean wound cleanser for a number of wound and skin infections, including first and second degree burns. It can also be used on post-surgical wounds and diabetic ulcers.
Trent Freeman, president and CEO of Pure & Clean, said the product has many uses that pharmacists can relate to. “It’s great for pharmacists because it’s effective against things they deal with all the time, like poison ivy and bug bites,” he said.
Freeman and Dr. Buckner recommend independent pharmacies set up a kiosk to display the product in their front end and include information sheets to educate patients. “It’s key to educate patients, so they understand what they’re getting,” Dr. Buckner said.
According to Dr. Buckner, now’s the perfect time to bring this solution to patients, since the FDA recently banned certain chemicals used in other wound care products, such as iodine complex.
“Pharmacists should be proud to offer patients an alternative to the dangerous chemicals currently on the shelves,” he said.
Pure & Clean’s line of products also includes a first aid solution and a disinfectant. Learn more at pureandclean.us.
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