Have you seen the latest from Elements magazine this August?
Each month, we publish multiple online-only articles about what’s happening in the pharmacy industry and what you need to know to improve your independent community pharmacy. We share information ranging from retail tips, to pharmacy operations ideas, to the latest advancements in pharmacy technology. You’ll find checklists, tips, success stories and expert advice for pharmacy owners and managers looking to move their businesses forward.
Take a look at our most popular articles from August.
Whether it’s speaking with a frustrated patient or experiencing a financial struggle at your independent community pharmacy, the rising cost of prescription drugs is an issue that you have to deal with on a daily basis. And, it’s an issue worrying your patients. We explain five things you can do to help ease patients’ concerns if they’re anxious about the high price of their drugs.
More than 16 million kids live in extreme poverty in the U.S. and arrive on the first day of school without the supplies they need to learn, according to the Kids in Need Foundation, an organization that provides free school supplies nationally to students most in need. Help families in your local community and promote your business by using these ideas we compiled to create your own back-to-school supply drive.
While some are just going back to school, many are now starting their careers. And, those recent grads may already work in your pharmacy. Recent grads need a strong leader who will help guide them throughout the beginning of their career. We shared five tips to help you successfully manage recent pharmacy grads working in your pharmacy.
A good loyalty rewards program will make patients feel valued, and increase the likelihood they’ll become repeat visitors and refer your pharmacy to their friends and family. Here are three key points to make sure your patient loyalty program adds value.
Digital and mobile-friendly strategies allow your patients to conveniently access the information they need about your pharmacy, resulting in more profitability for you. Consider these important aspects of mobile-friendly strategies to improve your pharmacy’s digital marketing efforts.
While independent community pharmacies mainly focus on the prescription side, their front-end sales are also vital to the bottom line. Check out these simple—but effective—tips to increase your pharmacy’s front-end sales.
It’s that time of year again—flu season. Now’s the time to start promoting flu shots at your pharmacy, as families are preparing for kids to go back to school and everyone gears up for the fall and winter seasons.
Using email marketing in conjunction with your social media strategy is one of the best ways to increase your pharmacy’s social media engagement while simultaneously growing your email list—both of which help to bring patients in the door. Check out these ways you can use email marketing to increase your pharmacy’s social media engagement.
Independent community pharmacies, like your own, can be the place for young parents to seek guidance, purchase essentials for their newborn and help them make the transition from the hospital to home. Here’s how you can generate revenue for your business by making your pharmacy new parent-friendly.
