Meaningful connections with your patients are valuable. Not only for them, but for you, too. By strengthening your relationship with your patients, you’re enhancing the quality of your pharmacy’s services, and that’s important. Your patients will become loyal customers, and the success of your pharmacy will continue to grow.
If you’d like to have stronger, more meaningful connections with your patients, here are some tips on how you can accomplish that:
Emphasize patient care:
When your patients feel that you truly care for them, they’ll trust you and keep coming back to your pharmacy. Taking the time to talk to each patient and get to know and understand their personal needs, preferences, and health concerns makes them feel valued and understood. This can build empathy and trust.
Communicate with compassion:
When you give accurate and clear information about your patients’ medications and health, you strengthen your patient relationships. Always take the time to explain things in simple terms that patients will understand. Using medical jargon can confuse them. Help them understand their health by breaking down difficult concepts. This will give them a better understanding of the journey they’re on.
Showing compassion is extremely important in your pharmacy. Friendly eye contact, kind words, and a gentle tone will not only settle your patients’ moods, it will keep them coming back.
Community engagement:
How often does your pharmacy engage with the people in your community? If it’s been a while, it’s time to get back on track. Your patients like to see your community pharmacy actively involved in their neighborhood. Your presence says a lot to your community and builds trust between you and your patients.
You should consider hosting events in your community to raise awareness of your pharmacy’s services, such as:
- Flu shot clinics
- Health screenings
- Wellness workshops
Events like this create opportunities for meaningful interactions with your patients outside of your pharmacy store. When you support local businesses and causes that resonate with your patients, it will create bonds with your community. And by participating in community events, such as local carnivals or charity runs, your pharmacy will be seen as a business that’s involved in the community.
All in all, by delivering exceptional service each and every day in your pharmacy, you can enhance your patient relationships. And when you go out of your way to be a part of your entire community by letting them know you’re there for them, they’re learning how much you truly care for their health. By investing in your patients, you’re investing in the future of your pharmacy.
A Member-Owned Company Serving Independent Pharmacies
PBA Health is dedicated to helping independent pharmacies reach their full potential on the buy-side of their business. Founded and run by pharmacists, PBA Health serves independent pharmacies with group purchasing services, wholesaler contract negotiations, proprietary purchasing tools, and more.
An HDA member, PBA Health operates its own NABP-accredited warehouse with more than 6,000 SKUs, including brands, generics, narcotics CII-CV, cold-storage products, and over-the-counter (OTC) products — offering the lowest prices in the secondary market.
