Are you doing everything you can to support patients battling breast cancer?
One in eight women in the U.S. will be diagnosed with breast cancer in her lifetime, according to the National Breast Cancer Foundation, Inc.
During the month of October, celebrate survivors and honor those who are currently fighting breast cancer by recognizing National Breast Cancer Awareness Month.
Not only does this annual national health observance offer a way to raise awareness about a national health concern, it also allows you to build relationships with the women in your community.
Here are some ways to promote National Breast Cancer Awareness Month at your independent community pharmacy.
Highlight special products and services
Offering products and services that help to relieve the challenges women face when going through treatment, or living with breast cancer, is a great way to show your support.
For example, consider carrying stylish head covers, such as hats and scarves for patients undergoing chemotherapy. Or, offer breast forms for women who have had mastectomies. Patients will be grateful that they can purchase these products from a business they trust.
Start a support group
Organize a support group or host an educational session for patients who are going through treatment, as well as their loved ones and caretakers.
If you’re looking to start a support group, organizations such as Susan G. Komen and the American Cancer Society can be great resources.
Educate patients
Early detection is so important for women who are diagnosed with breast cancer, but many women are unsure of the signs and symptoms.
Compile a list of warning signs and risk reduction tips for your female patients. Provide instructions on how to regularly perform breast self-exams, as well.
In addition to making this information available to women in your store, post the tips on your blog and share them on your social media sites.
Consider partnering with local physicians or clinics to further promote breast cancer screenings and raise awareness about performing self-exams.
Show your support
Besides offering related products and educating patients, there are a lot of simple ways you can promote breast cancer awareness, such as:
- Encourage your staff members to wear pink throughout the month of October to show their support.
- Create a pink ribbon gift section in your front end.
- Donate a percent of the proceeds for each item sold in your pink ribbon gift section to fund breast cancer research.
Participate in an event
Get involved by participating in a community breast cancer awareness event, or make a significant donation to a breast cancer foundation.
For example, sign your pharmacy up as a team for the annual Susan G. Komen Race for the Cure in your area.
Take a look at these five ways to promote women’s health in your pharmacy.
