Are you getting the most you can out of your pharmacy’s Facebook page? Understanding your fans and how they interact with your page can give you an advantage when deciding what and when to post.
You don’t have to guess blindly about what your fans want to see. Information to help you is already available. It’s called Facebook Insights, and you can use it to monitor your Facebook page. With this tool, you can track your most popular posts, your fans’ demographics, your page’s overall audience and more.
If you’ve never looked at the Insights feature, now’s your chance to learn more about your Facebook page and how to improve it. Here’s a breakdown of the information provided on Facebook Insights.
Overview
This section is a snapshot of the past week. It displays your page’s total and new ‘likes,’ the number of people who saw your posts, and your page’s engagement based on ‘likes,’ comments, shares and clicks. The overview is a great way to quickly glance at the past week’s performance, so you can see what’s working—and what’s not.
Likes
This section displays the current number of people who have ‘liked’ your page. It also lets you know when a fan ‘unlikes’ your page. You’ll also see where your ‘likes’ are coming from, so you can determine if your fans are finding your page on a mobile device, through a paid promotion (such as a suggested page,) or by other means.
Reach
This section displays a post’s reach, or the number of people who saw the post. That photo you posted letting patients know you have flu shots? You can see how many people saw it in this section. You can also view reports of positive engagement, including ‘likes,’ comments and shares of your posts, as well as negative engagement, such as users hiding your post or ‘unliking’ your page.
Visits
This section allows you to click on a date and see what your users are looking at on your page, such as your Timeline or reviews. It tracks when your page is mentioned in a post, or when traffic is driven to your page from outside of Facebook, such as from a mention on Yelp or another website.
Posts
This section highlights when your fans are most likely to be online, so you can post at the most popular hours. It also documents what types of posts, such as pictures, links or status updates, receive the most engagement from your users, so you’ll know what to post more of.
People
This section helps you get to know who’s engaging with your page with demographic information like gender, geography, language and age.
Related articles:
How to Use Facebook Insights
How to Create a Facebook Page for Your Pharmacy
How Facebook’s New Rules Could Hurt Pharmacies
