A free kids’ vitamin program is a great way to get more kids—and their parents—into your pharmacy.
But if you don’t know how to market a free kids’ vitamin program, or if you don’t know how to turn it into sales, this program won’t be successful for your patients or for your pharmacy.
Here are the answers to common questions about offering a free kids’ vitamin program.
Q: How does it work?
A: Your pharmacy provides a free, monthly supply of multivitamins to area kids. (You can set the age range of your choice.)
These vitamins help kids who are picky eaters get the vitamins and minerals they might be missing from their diets. Parents get the peace of mind of knowing that they’re keeping their kids healthy, protecting their immune systems and aiding their growth and development.
By giving these vitamins away for free, you’ll get more patients into your pharmacy, expand your patient base, and have more opportunities to recommend supplementary products.
Q: What’s the goal?
A: The goal is two fold: First, to build your relationships with families by helping kids be healthier, and second, to get more kids and their parents into your pharmacy.
The free program will motivate parents to come to your pharmacy to pick up the free vitamins for their kids, and by supplying the vitamins for free, you can help kids in your community, particularly pick-eaters, be healthier.
Q: How do I promote it?
A: Promote your program by targeting places and people who have contact with kids.
Visit local pediatricians’ offices and area elementary schools to raise awareness about your free vitamin program. Hand out information about your program to pediatricians, school nurses, parent teacher associations and other local businesses. These people can help connect you with parents who might be interested.
Q: How do I turn the program into sales?
A: The free program can help your pharmacy generate revenue by getting patients into your pharmacy who otherwise wouldn’t come in, and by building your reputation as a health expert for kids.
For example, when parents come to your pharmacy to pick up their kid’s free vitamins, recommend a vitamin for them, too. And, be sure to let parents know about the other health care solutions you offer for kids, such as medication flavoring and flu shots.
The vitamin program is just a first step to establish your pharmacy as a place that cares about kids’ health.
Use these answers to guide your pharmacy’s free kids’ vitamin program.
