Flu season is here again, and you and your pharmacy staff are more than likely in the swing of things getting ready. Flu season is always great for your pharmacy’s financials. Therefore, here are some ways you can boost your profitability this flu season:
Build up the OTCs
Over-the-counter (OTC) products are in high demand during flu season. No one welcomes the misery of congestion, fever, and sore throats. Instead, they want fast relief.
Create in-store displays that stand out. When you put up displays that are easily seen by customers, you’re encouraging impulse purchases. Boost your pharmacy’s financials by grouping related products together in just one display. For instance, pair hand sanitizers with tissue boxes, or vitamins with immune support items. Customers will also appreciate special promotions or discounts on select products.
One more important tip: Don’t forget to use your online presence. Highlight popular products on your website and social media channels.
Influence Your Technology
How efficient is your pharmacy? Efficiency is paramount to making or breaking your pharmacy’s profitability. This is where your pharmacy software becomes important. You can streamline your workflow with advanced pharmacy systems. This will ensure that you are able to handle increased demand without jeopardizing patient care.
When flu season sets in, it tends to up the demand for certain medications and OTCs. This is where pharmacy software can help. It allows you to monitor amounts of inventory in real time. It helps you avoid stockouts, and it makes sure your store is stocked with everything your customers need. Pharmacy software helps build a foundation for your pharmacy’s growth. It helps you optimize operations, cuts costs, and improves your customer satisfaction.
Offer Vaccine Clinics and Wellness Events
Draw in new customers to your pharmacy by setting up wellness events and vaccine clinics. Not only will you have numerous new faces, but these events strengthen your ties to your community. For example, hosting a free flu shot clinic at a school, community center, or local business can invite a lot more future customers.
Offer additional health screenings, such as blood pressure checks, diabetes screenings, or cholesterol tests during these events. Setting up community events helps build trust and credibility, and you’re showing everyone that you’re actively involved in promoting health and wellness in your town.
Educate your Community
Educate your community on flu prevention, vaccines, and effective treatments. By doing so, you’re telling your community that your pharmacy is a place they can trust with their health.
Hosting educational sessions in person or virtually is another great idea for teaching customers about flu prevention and the importance of immunization. Talking with your patients for just a few minutes can really go a long way in educating and informing them on staying healthy.
Take advantage of flu season. Your pharmacy can up its profits while also making a positive impact on your community’s health. By offering the right services and education, your pharmacy will truly thrive.
A Member-Owned Company Serving Independent Pharmacies
PBA Health is dedicated to helping independent pharmacies reach their full potential on the buy-side of their business. Founded and run by pharmacists, PBA Health serves independent pharmacies with group purchasing services, wholesaler contract negotiations, proprietary purchasing tools, and more.
An HDA member, PBA Health operates its own NABP-accredited warehouse with more than 6,000 SKUs, including brands, generics, narcotics CII-CV, cold-storage products, and over-the-counter (OTC) products — offering the lowest prices in the secondary market.
