It’s no secret that developing relationships with your patients can help grow your pharmacy business. While you likely prefer face-to-face interaction with your patients, Facebook and other social media sites offer around-the-clock opportunities to also build positive relationships with them. If you haven’t considered using Facebook or if you feel apprehensive about it, here’s why you should consider creating a Facebook page for your independent community pharmacy—today.
1. Keep up with the competition
Facebook has evolved into so much more than just a platform to stay in touch with friends. Businesses use it to engage with customers, market their services, offer sales and discounts and ultimately grow their operations. Your pharmacy is no different.
You know big box stores already use Facebook, and your other competition likely does too. With so many everyday businesses and brands engaging with Facebook, not participating in the social media conversation could reflect negatively on your pharmacy in customers’ eyes.
And, creating a Facebook page for your pharmacy is free! All you invest is the time spent to create and then maintain your page.
2. Gain new customers
With more than 800 million active users on Facebook, the potential exposure for your business to new customers is not something to ignore. Facebook offers an easy-to-maintain way to give potential customers a glimpse of your pharmacy. Your Facebook page can highlight your pharmacy’s friendly personality, showcase extra services offered, strengthen customer service and more. If done right, it’s essentially free marketing.
If your pharmacy has a website, make sure to link to your Facebook page and vice versa for even more ways for potential customers to find you.
3. Engage with loyal customers
Besides the potential for gaining new customers, a Facebook page can also help you interact with your current, loyal customers. You can build community on your Facebook page by posting about pharmacy and community events, sharing health information, revealing fun facts about pharmacy owners and staff, and more.
Encourage customers to interact by asking engaging questions and offering promotions. Daily management of your Facebook page will help your pharmacy sustain relationships with customers.
