Marketing

As Thanksgiving approaches, you’re likely getting ready for the holiday. Are you getting your independent community pharmacy ready for Thanksgiving and the coming holiday season, too? Consumers are projected to…

Are you doing enough to make your pharmacy’s social media efforts worthwhile? Eighty-seven percent of independent community pharmacies use Facebook and 28 percent use Twitter, according to the 2016 edition…

How effective was the last promotional piece you handed out to patients? Many promotional materials are boring, contain weak calls-to-action and make unsupported claims, causing them to miss the mark.…

Did you know that September is National Cholesterol Education Month? More than 70 million adults have high cholesterol, and only one-third of those adults have the condition under control, according…

Email marketing and social media go together like peanut butter and jelly. Using email marketing in conjunction with your social media strategy is one of the best ways to increase…

Have you been considering implementing an email marketing strategy for your pharmacy, but are you hesitant to pull the trigger? While email marketing is a great way to keep in…

Establishing an online presence is imperative for your business today, but how do you know if your pharmacy is on the right track? Your online presence should establish credibility, and…

You’ve probably been told that relationship marketing is beneficial to your independent community pharmacy. But, what exactly does it mean and how can you use this approach to your pharmacy’s…

Does your pharmacy have brochures available for new and existing patients? If you answered no, it’s time to create one. If you answered yes, it may be time to evaluate…

Are you having trouble marketing your independent community pharmacy? If so, you may want to reevaluate your pharmacy’s branding. After all, if you don’t know who you are, how can…