Counseling patients, dispensing prescriptions and performing health screenings are all daily duties of an independent community pharmacist. Event planning isn’t usually one of them. So, why would an independent community…
Marketing
6 Ways to Become a Pharmacy PR Pro
Your job as an independent community pharmacist likely has you focusing on dispensing prescriptions, communicating with prescribers and counseling patients. Writing press releases, communicating with the media or consistently updating…
9 Must-Have Elements for Your Pharmacy’s Newsletter
Your pharmacy’s e-newsletter is a unique opportunity for you to reach your patients—through their inboxes. For many patients, your e-newsletter might be the primary way they learn about new services,…
Marketing Idea: How to Showcase Your Pharmacy’s Personalized Care
As the owner of an independent community pharmacy, you may pride yourself on greeting your patients by name, remembering their prescriptions and knowing details about their personal lives. Although your…
Is It Time to Rebrand Your Pharmacy?
As 2015 comes to a close, you’ll likely start to take stock of your year, reflect on your successes and failures, and look for ways to improve in the coming…
5 Tips to Personalize Your Pharmacy’s Communications
You know you communicate differently with a friend than you do with your accountant, but have you ever noticed how you communicate with your patients? When friends communicate, they use…
15 Ideas to Keep Your Pharmacy’s Social Media Fresh
Maintaining your pharmacy’s social media accounts can be overwhelming, and you may not keep up with them at all when you have prescriptions to fill, patients to counsel, and a…
10 Must-Have Educational Brochures for Your Pharmacy
Your patients are eager to learn how to take better care of their health. Are you doing everything you can to help inform them? One of the easiest ways for…
How to Make Your Pharmacy Newsletter Stand Out
Every business needs to stay in touch with their customers, and your pharmacy is no exception. A newsletter from your pharmacy, whether you send it in the mail or through…
Get Referred: How to Get New Patients Into Your Pharmacy
Growth is key to the continued success of your pharmacy, and one of the best ways to spur growth is by gaining new patients. Word-of-mouth referrals are perhaps the best…
Don’t Miss These 5 Health Celebrations This October
Holidays, celebrations and events are great opportunities to promote health—and your pharmacy. They bring in new patients, expand awareness about your pharmacy in the community and connect your pharmacy to…
Event Planning: 7 Tips for Organizing a Successful Event at Your Pharmacy
Counseling patients, dispensing prescriptions and performing health screenings are all daily duties of an independent community pharmacist. Event planning isn’t usually one of them. So, why would an independent community…
6 Ways to Become a Pharmacy PR Pro
Your job as an independent community pharmacist likely has you focusing on dispensing prescriptions, communicating with prescribers and counseling patients. Writing press releases, communicating with the media or consistently updating…
9 Must-Have Elements for Your Pharmacy’s Newsletter
Your pharmacy’s e-newsletter is a unique opportunity for you to reach your patients—through their inboxes. For many patients, your e-newsletter might be the primary way they learn about new services,…
Marketing Idea: How to Showcase Your Pharmacy’s Personalized Care
As the owner of an independent community pharmacy, you may pride yourself on greeting your patients by name, remembering their prescriptions and knowing details about their personal lives. Although your…
Is It Time to Rebrand Your Pharmacy?
As 2015 comes to a close, you’ll likely start to take stock of your year, reflect on your successes and failures, and look for ways to improve in the coming…
5 Tips to Personalize Your Pharmacy’s Communications
You know you communicate differently with a friend than you do with your accountant, but have you ever noticed how you communicate with your patients? When friends communicate, they use…
15 Ideas to Keep Your Pharmacy’s Social Media Fresh
Maintaining your pharmacy’s social media accounts can be overwhelming, and you may not keep up with them at all when you have prescriptions to fill, patients to counsel, and a…
10 Must-Have Educational Brochures for Your Pharmacy
Your patients are eager to learn how to take better care of their health. Are you doing everything you can to help inform them? One of the easiest ways for…
How to Make Your Pharmacy Newsletter Stand Out
Every business needs to stay in touch with their customers, and your pharmacy is no exception. A newsletter from your pharmacy, whether you send it in the mail or through…
Get Referred: How to Get New Patients Into Your Pharmacy
Growth is key to the continued success of your pharmacy, and one of the best ways to spur growth is by gaining new patients. Word-of-mouth referrals are perhaps the best…
Don’t Miss These 5 Health Celebrations This October
Holidays, celebrations and events are great opportunities to promote health—and your pharmacy. They bring in new patients, expand awareness about your pharmacy in the community and connect your pharmacy to…