Can your patients find you on Google? With billions of results for almost any search, it’s possible that your pharmacy doesn’t even show up in patients’ search results. You’ve probably…
Marketing
7 Questions to Test the Strength of Your Pharmacy’s Brand
A brand is a representation of your pharmacy’s identity, and in today’s fast-moving world of busy lives and constant communication, a strong brand is more important than ever to attract…
Cultivate Patient Loyalty in 5 Simple Steps
It’s cheaper—and easier—to keep a current patient than it is to get a new one. But in order to keep patients coming back to your pharmacy, you have to put…
Flavor of Engagement: Personalizing the Medicine-Taking Experience
Offering to personalize the taste of a medication can do more than make your patients more compliant. It can help you engage with your patients by transforming a simple purchase…
Back-to-School: 5 Front-End Sales Strategies
The weather is cooling off and you’re removing the sunscreen and aloe vera from your pharmacy’s front-end displays. As you’re readying your pharmacy for the imminent transition to cold and…
5 Tips for Great Outside Pharmacy Signage
Signage outside of your store is the first impression most patients have of your pharmacy, and you want to use it to attract business—not drive it away. Signs that aren’t…
5 Events Your Pharmacy Should Attend
When it comes to marketing your pharmacy, you can do much more than place ads in the newspaper or send out postcards. As an independent community pharmacist, it’s important—and beneficial—to…
5 Tips to Build Anticipation for Your Next Pharmacy Promotion
There’s one aspect that all events, sales and promotions should have in common—anticipation. It’s often overlooked, but in order to be successful, all of your pharmacy’s events and promotions need…
3 Pharmacy Promotions to Do This Summer
Summer means sunshine, warm weather and an opportunity to promote your pharmacy. Take advantage of the season, and promote your pharmacy’s products and services throughout the summer months. Make a…
5 Tips to Keep Patients Happy
Happy patients are loyal patients, and they’re patients who leave your pharmacy excited to share their positive experiences with others. This kind of word-of-mouth advertising can help bring new patients…
5 Reasons Why Your Promotion Failed and How to Fix It
Even after weeks of planning and effort, an event or promotion can still fail, leaving you to wonder what went wrong. When events have to be canceled or are poorly…
How to Increase Your Pharmacy’s Google-Ability
Can your patients find you on Google? With billions of results for almost any search, it’s possible that your pharmacy doesn’t even show up in patients’ search results. You’ve probably…
7 Questions to Test the Strength of Your Pharmacy’s Brand
A brand is a representation of your pharmacy’s identity, and in today’s fast-moving world of busy lives and constant communication, a strong brand is more important than ever to attract…
Cultivate Patient Loyalty in 5 Simple Steps
It’s cheaper—and easier—to keep a current patient than it is to get a new one. But in order to keep patients coming back to your pharmacy, you have to put…
Flavor of Engagement: Personalizing the Medicine-Taking Experience
Offering to personalize the taste of a medication can do more than make your patients more compliant. It can help you engage with your patients by transforming a simple purchase…
Back-to-School: 5 Front-End Sales Strategies
The weather is cooling off and you’re removing the sunscreen and aloe vera from your pharmacy’s front-end displays. As you’re readying your pharmacy for the imminent transition to cold and…
5 Tips for Great Outside Pharmacy Signage
Signage outside of your store is the first impression most patients have of your pharmacy, and you want to use it to attract business—not drive it away. Signs that aren’t…
5 Events Your Pharmacy Should Attend
When it comes to marketing your pharmacy, you can do much more than place ads in the newspaper or send out postcards. As an independent community pharmacist, it’s important—and beneficial—to…
5 Tips to Build Anticipation for Your Next Pharmacy Promotion
There’s one aspect that all events, sales and promotions should have in common—anticipation. It’s often overlooked, but in order to be successful, all of your pharmacy’s events and promotions need…
3 Pharmacy Promotions to Do This Summer
Summer means sunshine, warm weather and an opportunity to promote your pharmacy. Take advantage of the season, and promote your pharmacy’s products and services throughout the summer months. Make a…
5 Tips to Keep Patients Happy
Happy patients are loyal patients, and they’re patients who leave your pharmacy excited to share their positive experiences with others. This kind of word-of-mouth advertising can help bring new patients…
5 Reasons Why Your Promotion Failed and How to Fix It
Even after weeks of planning and effort, an event or promotion can still fail, leaving you to wonder what went wrong. When events have to be canceled or are poorly…